TV star Jan Leeming explained why she placed an advert on an internet dating site.
Leeming said her friends were in couples and she had no-one to accompany her to functions. She added that perhaps she had seemed unapproachable during her time as a newsreader.
The 66-year-old, who said she was not looking for anything serious, posted a photograph of herself under the name "Cheetahgirl", describing herself as "fun-loving and adventurous".
The advert was placed by several-times married Leeming on a website called Millionaire Cupid.
She said: "I get invitations to events in London and around and, whilst I have a lot of good friends here, they are couples so there is no-one free to accompany me to functions.
"My lovely son Jonathan often acts as my escort but he has his own life to lead and can't spend all his spare time accompanying his mother.
"I now give talks on cruise ships and am able to take a relative or friend and Jonathan can't always take leave to be with me.
"This week we're flying to Tenerife for the ITV2 Celebair programme - it's fun and, as a mother, I love to go out on his arm, but he has a life too, so when a friend suggested I look at Kindred Spirits I thought it might be fun and could widen my circle of friends.
"I'm not looking for anything serious, although over the years I've learnt never to say never, so watch this space."
Leeming, who supports cheetah conservation, said she had had some lovely email conversations and all the people appeared to be professional high achievers, many with interesting backgrounds.
Internet Dating & Online Dating
Don't want to spend every night alone? Create a profile on the best millionaire dating sites and check who is your best match! Millionaire Match Reviews